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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite. jeremyvictor. Jeremy Victor. link] #B2B.

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ASU Research Confirms the Transformative Power of Second Chances

Televerde

We partner with the Arouet Foundation , a non-profit organization founded by Televerde in 2011 to help women prepare and support the women as the return to the community. Arouet provides personalized services to help women increase their success and avoid recidivism once they’re released. annually; $76M since 2011 for Arizona state.

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B2B Email Benchmarks: Answers Vary Widely

Customer Experience Matrix

MailerMailer Email Marketing Metrics Report, 2011 I just discovered this one, and I’m impressed: it goes beyond simple reporting to analyze the impact of delivery day and time, number of links, subject line length, and personalization (some surprises here). Here is the U.S. data from the Silverpop report.

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Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth.

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Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. To be more precise, content creation COULD give Adobe an advantage if it very tightly coupled auto-personalized marketing treatments with content creation, but that doesn''t seem to be happening.)

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Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. Mintigo has also been mining Web and social data to build prospect lists, starting in 2011. But harvesting that data has been frustratingly difficult.

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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. Convertr is looking to advance its integration and workflow capabilities. This will allow their customers to better connect and manage data points across their tech stack. . Leading by example.

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