2011 Eloqua Marketing Automation Personalization 
Customer Experience Matrix
JUNE 27, 2013
Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently.
Customer Experience Matrix
APRIL 15, 2012
MailerMailer Email Marketing Metrics Report, 2011 I just discovered this one, and I’m impressed: it goes beyond simple reporting to analyze the impact of delivery day and time, number of links, subject line length, and personalization (some surprises here). Here is the U.S. data from the Silverpop report.
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Customer Experience Matrix
JUNE 14, 2013
Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. Most tools do little more than keyword searches, which only capture a fraction of the potential information and only cover keywords that marketers know in advance are important.
The ROI Guy
NOVEMBER 17, 2011
For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As
The Effective Marketer
MARCH 9, 2010
Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Big “Register for our webinar&# button at the bottom makes it easy to find where to click to sign up.
Online Marketing Institute
DECEMBER 20, 2010
MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 We say this because we find almost all B2B marketing deadly dull. .&#
Ambal's Amusings
DECEMBER 14, 2011
but there are others that people are less familiar with, such as Marketing Automation (i.e. Manticore Technology, Marketo, Eloqua, to name a few). So, I’ve become an evangelist of the approach, and started producing Content Marketing related events related to our Langley Center for New Media.
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