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Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

More precisely, they are almost mechanically mimicking Facebook , which they see as the new center of online life. I discussed RPM with both Eloqua and Marketo during Dreamforce. They plan to do this by becoming the platform for the “social enterprise”, which they see as the next major generation of computing.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. United States License.

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37 reasons that video content is king

Biznology

65% increase in engagement was reported in just one month after the introduction of Facebook timeline for brands added videos (Source: Simply Measured ). 35% increase in mobile video views occurred from 2010 to 2011. (comScore and Nielsen ). 85% of people more likely to purchase a product after watching a product video.

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16 marketing automation platforms your organization should consider

Martech

Also, over 70% of ActiveCampaign’s customers use its 870+ integrations including Shopify, Square, Facebook, Eventbrite, WordPress, and Salesforce. Toronto-based Maropost was founded in 2011 and has more than 270 Employees. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle). Product overview.