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Essential SEO advice directly from Google

Biznology

It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity. Save this article as a PDF.

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An Introduction to Black Hat SEO

Hubspot

The Google Panda update in 2011 resolved this issue. They state on their website that “any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” Paid Links. Abusing Structured Data/Rich Snippets.

SEO 74
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How to Use Link Building for Improving SEO

seo.co

Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. Before Google’s Panda algorithm in 2011 (and then Google’s Penguin algorithm in 2012), anchor text manipulation was rampant because it worked so damn well. Focus your inbound links on key pages.

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A Brief History of Search & SEO

Hubspot

It was in that same paper that Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone. That’s partially because PageRank was based on the number of inbound links to a given page -- the more of those, the higher the ranking.

SEO 28
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Top 5 Mistakes to Avoid on Your Company Blog

Online Marketing Institute

Corporate websites are often little more than interactive brochures that display basic information and describe what the business offers. “Some of our blog entries are the most visited pages on our site, and some of them are very high PageRank sites,&# says Head of Marketing Healy Jones. May 12th - 14th, 2011.

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Why B2B Blogs Aren’t Achieving SEO Success

Online Marketing Institute

Depending on the nature of the query, search engines may choose to display the meta description of the post as the search-result snippet. Basil’s Cathedral To Chili Pepper Ten Search Marketing Hot Spots To Watch In 2011 Net Neutrality: What Do The New Rules Mean And What’s Next? Comments are closed.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

This may seem like a simple feature, but it’s one that’s commonly neglected and much more important than most people realize, because of the way PageRank ‘flows’ throughout a site. Display user reviews on-site. Feed search engines more information with structured markup. Focus your inbound links on key pages.