markempa
DECEMBER 19, 2016
“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. And no wonder. “We
Tomorrow People
APRIL 12, 2013
It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. This is the problem that we set out to solve in mid 2011. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign. Lead Capture.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tomorrow People
APRIL 12, 2013
It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. This is the problem that we set out to solve in mid 2011. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign. Lead Capture.
Digital B2B Marketing
FEBRUARY 4, 2012
They purchased IT Business Edge in September 2011 and Internet.com in 2009. Are “Leads” the Only Thing Left? Sponsorships are built around the development of new research or content and are sold in part on their ability to deliver leads.
Circle Studio
NOVEMBER 8, 2018
Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. Content & Experience. Content and experience are two of the most important words in a modern marketer’s lexicon. Gartner Research. MarTech’s Growth Has Been Explosive.
Mailmunch
MARCH 29, 2021
Its streamlined approach helps you to maximize your campaigns with highly targeted email content. It’s also a great tool to increase lead capturing. . The software enables you to target customers and convert leads to sales more effectively. The provider offers one of the most accessible customer support networks.
Hubspot
AUGUST 13, 2015
Check out what I found: (Unfortunately, we don't have subscriber data from the years prior to 2011.). Here's what happened: Near the end of 2012, we started adding opt-in check boxes to the lead capture forms on our landing pages to give people the opportunity to subscribe to our blog. This was HUGE for us. It worked!
Expert insights. Personalized for you.
120 
Let's personalize your content