ViewPoint
DECEMBER 20, 2011
The most frequently mentioned words—b2b, marketing, sales, lead, generation, demand and automation—are a nice way to summarize the areas addressed in their thought leadership contributions. Ann Handley , Chief Content Officer, MarketingProfs, and the co-author of Content Rules 4 Trends Shaping B2B Marketing in 2011.
Hubspot
NOVEMBER 17, 2011
Most marketers these days recognize that inbound marketing is a critical component of lead generation. But did you also know it's also a proven strategy for a company's profitability ? Businesses who predominantly leveraged inbound methods observed a 62% lower cost per lead than outbound companies.
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Marketing Insider Group
MAY 12, 2010
In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Why is this important? Thanks for your comment.
The Effective Marketer
APRIL 29, 2009
Understand and map your needs First and foremost, you should list out all the ways in which your company will be using webinars and the platform. Online lead generation events are more effective when there’s a formal procedure that is followed every time, preventing occasional glitches from happening.
Webbiquity
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year.
Hubspot
APRIL 8, 2011
When Daniel Lynton founded his web design company, LyntonWeb , in 1999, his mission was simply to build websites for his clients. Ten years later, in 2009, he began to notice a shift in the way companies were spending their marketing dollars. He saw an opportunity to adapt to the future of online marketing and transform his business.
Industrial Marketing Today
DECEMBER 17, 2010
A website redesign is a common marketing kick off in Q1 for many manufacturers, industrial and engineering companies. With 2011 right around the corner, this is a good time to finalize your website redesign plans in order to find the right prospects and begin filling your sales pipeline. This is not the same as web analytics.
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