The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Do you even know what kind of content you need for each nurturing stage?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Industrial Marketing Today

OCTOBER 25, 2011

According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge. This was followed by Lead Generation (ToFU) at 48% and Lead Nurturing (MoFU) at 40% (See chart).

Top of Funnel 60

Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . It’s no longer a tool for spamming leads sick of impersonal emails. . . Today, automation tools allow better timing, personalization, and in some cases, are capable of completely replacing humans. . Kent Lewis.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Hubspot

SEPTEMBER 26, 2013

User data is captured based on past website interactions (think form field submissions and website activity). Started in 2011, it’s a network that allows individuals to create their own personal profiles along with pages to promote their business. Lead Nurturing. And it’s still piping hot, so be careful.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28