Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. That’s the power of inbound marketing with content.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Industrial Marketing Today

OCTOBER 25, 2011

According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge. See my earlier post, “Inbound Marketing Must Set the Table for Industrial Sales.”.

Top of Funnel 60

Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

Adobe Experience Cloud Blog

MARCH 3, 2011

Send pertinent messages related to where your prospect is in the buying cycle offering them information to help move them from one stage to the next. Online marketing (such as search engine optimization and Pay Per Click) works best for inbound marketing. What kind of offerings did they respond to?

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Webbiquity

APRIL 18, 2012

As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. The 3 Pronged Attack To Inbound Marketing by KISSmetrics. Content is king.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Valasys

AUGUST 9, 2019

At a time when the inbound marketing & content marketing strategies were intermingling, to assist the marketers in their bottom-line objective of optimizing the website conversions; other digital realms also started aiding to the standard practices of SEO.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40