Simplifying your martech stack: From pipeline efficiency to brand affinity
Martech
MARCH 11, 2024
Only 5% of our market , is ready, willing and able to consider buying our product. Using the same approach to all our target audience risks alienating the remaining 95% who are not yet in-market. We might have a decent operation for the 5% of in-market prospects. If they’re in a buying cycle at all.
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