B2B Memes

JANUARY 10, 2011

Was hoping to eat in 2011.”. As Paul Conley has argued , the result is an “excellence craze”: “In B2B, where I make my living, it seems like every company in every tiny niche of every industry has become a content creator. There are a thousand voices competing for very small audiences.

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B2B Memes

MAY 11, 2011

One of the findings of Edelman’s 2011 “ Trust Barometer ” is, as Krishna De puts it , that “the more we hear something, the more likely we are to believe it—59% of respondents will believe the information they receive if they hear it 3 – 5 times.”. There are at least three equally compelling arguments in favor of it: 1.

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B2B Memes

DECEMBER 10, 2012

It only adds to my motivation that he mentions my year-old interview with him here on B2B Memes. Clearly, the Paul Conley of 2011 and the Paul Conley of 2012 can’t both be right. Back then, he surprised me with a pessimistic assessment of the state of content marketing as a home for journalists. I want to agree with 2012 Conley.

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