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Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages. What counts as a high-quality site according to Google?

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When Did Programmatic Advertising Start: A History Lesson

Rev

This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. It made Google users feel safer amongst the pre-dotcom mania, and it also helped businesses to expand, and make a substantially larger amount of money.

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Why Facebook Terrifies Google

readwrite

Google is still the biggest, baddest online advertising company on the planet. billion profit last quarter, announced yesterday , was almost as much as Facebook’s revenue for all of 2011. As you’ll see, that allows Facebook to tailor its ads to a much finer set of users than Google’s search ads currently allow.

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Facebook Buys Microsoft’s Atlas Ad Platform (Finally)

readwrite

Microsoft’s ad division lost nearly $2 billion between 2011 and 2012, so it’s no surprise that the company was eager to offload Atlas and gain back a little of what it lost in the aQuantive acquisition. Google knows a. about its users, but Facebook has a different knowledge base.

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How WordPress Helps The Little Guy Make Money

readwrite

You Deserve Better Than AdSense. “It seemed like Google’s AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better than AdSense.” WordPress Is A Job Creator.

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Why It Would Be A Good Idea For Facebook To Buy Microsoft’s Atlas Ad Platform

readwrite

billion acquisition of aQuantive back in 2007 , could position Facebook to grow its business and compete with Google’s vast targeted ad network, AdSense. According to dual reports from BusinessInsider and AllThingsD , Facebook is in talks to buy Atlas Solutions, Microsoft’s ad platform. Atlas, part of Microsoft’s $6.2

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. Next, you should look for paid sources like Google AdSense, Outbrain, Taboolah, Nativo, and Sharethrough. How can we improve on our content marketing ROI?