Tony Zambito

APRIL 24, 2010

  In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report.  In light of these evolving and emerging trends, I along with Angela Quail and those associated with Goal Centric will be examining the Digital Buyer Persona in our work going forward. 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Tony Zambito

MARCH 16, 2010

.   I have made reference to these playbooks in recent posts as well as our work with Hewlett-Packard. New York, NY (PRWEB) March 15, 2010 -- Goal Centric Management, Inc.,   My colleague Angela Quail and I have taken quite a journey of innovation with respect to the playbooks.

Buyer Personas 100

Buyer Personas Marketing & Strategy Enterprise Management Buying Cycle 100

Tony Zambito

MAY 5, 2011

  How fast things change – there are now more social networking users than email users (Morgan Stanley, 2010).   Today, a more intelligent and social approach means buyers and sellers working through issues simultaneously to map directly to the goals of the buying organization.

Buy 100

Buy Buyer Personas B2B Lock-In 100

Tony Zambito

APRIL 12, 2010

  The most impactful I believe has been the work of David Armano who is currently with Edelman Digital and also author of the popular blog Logic + Emotions.    It is changing that fast and the year 2010 may well be the Malcom Gladwell tipping point when businesses feel the shock wave that social business is producing.

Buyer Personas 100

Buyer Personas Business Social Media Lead Ranking 100

Tony Zambito

DECEMBER 19, 2010

  This is not going to plain work anymore!    It has been written about plenty of times in 2010 that buyers want experiences that are like their consumer buying experience.    They all got it: the content was all about their product and them and nothing about the buyer. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100