ANNUITAS

MAY 8, 2012

One of the reasons that generating high quality leads continues to present itself as the top challenge (it took #1 honors in 2010 as well) is that marketers are focusing on the wrong thing – lead generation. The two components must work hand-in-hand in order to be successful. The days of B2B lead generation are over.

Lead Generation 100

Lead Generation Generation Top of Funnel Leads 100

ANNUITAS

JANUARY 10, 2011

As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies. He holds degrees in communications and linguistics and has done post graduate work at Harvard University and the Wharton School of Business at the University of Pennsylvania. In your opinion, why is that?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

APRIL 26, 2011

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. These two groups must work together to define, agree to and implement the process. This blog originally posted in August 2010 on Silverpop.com.

Lead Management 100

Lead Management Work Management Marketing Management Lead Scoring 100

ANNUITAS

JULY 28, 2011

One of the most memorable meetings I ever had during my tenure with the first software company I worked for was with my boss, the president of our division. Marketers who focused on ROI delivered 24% incremental customer demand in 2010 and generated business growth for their organizations. In short, set your sights on revenue.

Work Management 100

Work Management Marketing Management Advertising Agencies Sales Qualified Leads 100

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. But sometimes, the CEO wants to “extend the brand” and sometimes sales folks want to work under the cover of a nice, massive awareness blitz. Michael Brenner is a Sr.

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

ANNUITAS

OCTOBER 6, 2010

I once worked with a company who wanted to develop a series of lead nurturing campaigns. The answer needs to be the result of marketing and sales working together. To quote Tony Jaros of SiriusDecisions at the 2010 Sirius Decisions Summit, “BANT are the four most dangerous letters in B2B marketing.”

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

ANNUITAS

DECEMBER 21, 2010

Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. A good place to start is collaborate on a common set of lead definitions and working towards the development of a lead management process. Working with sales is paramount to achieving that goal.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100