B2B Marketing Traction

FEBRUARY 16, 2010

The Chinese New Year started on Sunday and is being celebrated around the world. It’s the Year of the Tiger in the Chinese Zodiac, which relates each year to one of twelve animals. The attributes of the tiger are tenacity and verocity, perfect qualities for marketing in today’s economic environment.

Planning 100

Planning Inbound Marketing Social Networks Marketing Plans 100

B2B Marketing Traction

FEBRUARY 16, 2010

The Chinese New Year started on Sunday and is being celebrated around the world. It’s the Year of the Tiger in the Chinese Zodiac, which relates each year to one of twelve animals. The attributes of the tiger are tenacity and verocity, perfect qualities for marketing in today’s economic environment.

Planning 100

Planning Inbound Marketing Social Networks Marketing Plans 100

B2B Marketing Traction

FEBRUARY 27, 2015

I’ve been blogging about it since 2010. I do believe it’s an important part, and I know from experience from my own marketing and from working with my clients that you need a strategy and a written plan for content marketing. Do you need help with strategy, planning or content marketing? Some Rights Reserved.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

NOVEMBER 19, 2014

One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). We’ve worked with many businesses to provide marketing strategies and execution that result in growth.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

JANUARY 15, 2013

According to a recent blog by MarketingProfs, Why Are Publishers Dragging Their Feet in Mobile Marketing? , “mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter [in] May [2012].” Choose a strategy.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

JANUARY 8, 2013

A savvy marketing professional can work with a business on a part-time basis to set strategy and manage implementation of key programs as a consultant or CMO for Hire. Two I noticed in the past couple of years are The Rise of the Supertemp (HBR, May 2012) and The Disposable Worker (Businessweek, January 2010).

Work Management 100

Work Management Planning CMO Marketing Management 100

B2B Marketing Traction

MARCH 1, 2010

I attended the Association for Strategic Planning ‘s annual conference in Pasadena, California on February 22-24, 2010. Micro-strategies create a burst of implementation. The micro-strategy process lends itself well to strategic thinking’s nested strategies. The keynote speakers were outstanding.

Planning 100

Planning Urgency Marketing Television marketing Conference 100