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Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The Debate: Is Social Media Lead Gen or Brand Building or Both? The problem?

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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. As social media continues to grow, the need for a social media manager has grown as well.

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Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The Debate: Is Social Media Lead Gen or Brand Building or Both? The problem?

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What Happened to Brand Ambassadors?

Zoominfo

If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). Figure 1: The number of new hires with the job title “Brand Ambassador” shows steady growth between 2010 and 2017. Source: ZoomInfo. Source: ZoomInfo.

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Has Corporate America Reached A Diversity Tipping Point?

Zoominfo

Initially, companies’ contributions typically include donations, relevant posts on social media, and educational events for employees — all things that can, indeed, help the cause. Since 2010, there has been exponential growth in one essential area: hiring. Source: ZoomInfo. Figure 1: Around 39.4%

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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. While there are platforms that specialize in live streaming, most social media platforms now have streaming capabilities. Contact ZoomInfo today!

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B2B Business Blogging: Separating the Wheat from the Chaff with Matthew Schwartz

Adobe Experience Cloud Blog

Schwartz shared with us his secrets to the blog’s success, some forecasts of where social selling is going and why it is important for Follow the Lead to serve as a news-and-information hub for the sales industry. ZoomInfo has created an industry-recognized sales and marketing blog that has become quite popular very quickly.