Tony Zambito

MAY 5, 2010

The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.    As we have seen this year, companies are being awakened to the fact that the digital and social media storm has some jet stream wind behind it and is all the rage at the moment. 

Social Media 100

Social Media Buyer Personas Media Marketing Automation Services 100

Tony Zambito

JANUARY 30, 2011

One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.  Understanding the concept of audience development, in its true sense, can help to formulate plans around social media. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Tony Zambito

MAY 13, 2011

While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.    All those who have clamored about social media and social technology dominance, hold on to your seats. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

AUGUST 16, 2010

In my return from a brief hiatus this summer to savor the recent defining moments in my personal life, I began to think of how this is an apt description of what has taken place this year in terms of social media and digital marketing.

Buyer Personas 100

Buyer Personas Allocation Marketing & Strategy Social Media 100

Tony Zambito

APRIL 24, 2010

.  For example, the recent Buyersphere Report regarding B2B use of social media commissioned by Base One of the UK is very illuminating.    In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report. 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Tony Zambito

MAY 16, 2010

As we learn more about the advent of digital marketing and social media marketing, we will learn more about the impact on buyer’s goal orientation and the means and methods used to accomplish goals.    It is clear though that the status quo with respect to choices will undergo changes. 

Buyer Personas 100

Buyer Personas Demand Generation Agencies Social Media Correlation 100

Tony Zambito

APRIL 12, 2010

The impact of Social Business is proving to be a seminal period in our history.    As the Internet changed our very means of how we view information, social media technology and social media channels are changing our views of customer relationships and conversations. 

Buyer Personas 100

Buyer Personas Business Social Media Lead Ranking 100