5 Steps to achieve Lead Generation ROI
Marketing Insider Group
MAY 12, 2010
Marketing needs to be the engine to identify qualified leads for sales. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. We are so focused on tactical execution that we lose focus on the results. Think sales, leads, pipeline. Create a lead scoring system.
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