2010 B2B Marketing Budgets and Mix Trends Research
Online Marketing Institute
NOVEMBER 1, 2010
Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. But remember, these statistics are about popular use, not about what works and what doesn't. 2) Email, search marketing, and inside sales worked best for awareness and demand generation.
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