markempa

AUGUST 1, 2007

This chronic lack of visibility has a snowball effect of making it challenging for marketers to measure their effectiveness and understand their return on marketing investment (ROMI). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So what can be done about it? So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

APRIL 5, 2007

« On building targeted lists for B2B Lead Generation Programs | Main | Closed-Loop Marketers More Likely to Reach ROMI Goals » Your questions answered on Lead Generation via Podcasts I’m looking forward to launching my new podcast, “ Start with a Lead ,” this April.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

ClearVoice

JULY 27, 2023

Whether it deserved the title or not is up to personal taste. Sometimes inspiration really does strike fast and first, but more likely the reason that the first thing you came up with keeps jumping out is because you personally gravitate to it. But it caught consumers’ fancy and became a concept that transcended the brand.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Valasys

AUGUST 30, 2019

Escaping the limelight & focus of the marketing world, quickly grew the Gen Z – the generation born between 1996 & 2010. Focus on Augmented Reality Marketing: AR marketing is an alternative for improved personalization. Some of the oldest millennials have now acquired the age of 37.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Convince & Convert

SEPTEMBER 21, 2010

That's why I mentioned that even though I'm showing in my table my personal ranking of these tools, it's meant to be just a starting point. Personally, one gripe I have with popular solutions out there is the latency in acquiring the data posted live.

Social Media 157

Social Media Media Paid Content Work Management 157

ClearVoice

APRIL 17, 2019

Sometimes inspiration really does strike fast and first, but more likely the reason that the first thing you came up with keeps jumping out is because you personally gravitate to it. We know that Romy and Michelle from the movie didn’t invent Post-Its… But who did? Think past the first thing that grabs you. Applied to life.” — 3M.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86