SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Make It Personal Segmentation and personalization are critical tools for creating a unique experience for your potential customers.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Marketing Insider Group

NOVEMBER 10, 2020

Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success. Budget Tracking is even more critical in a time of a pandemic crisis, as budgets are often flat and many are being cut.

Planning 328

Planning Analytics Enterprise Management Work Management 328

ViewPoint

NOVEMBER 8, 2016

In fact, doing the right amount of research, adding a personalized touch to your outreach attempts, and a lot of persistency will help you get in the door for more prospects than you might think. I've written many blog posts on the fact that cold calling isn't dead. Progress is monitored so that leads do not stagnate in the pipeline.

Cold Calling 149

Cold Calling Sales Qualified Leads ROMI High Quality Lead 149

Marketing Insider Group

JUNE 15, 2015

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Create better content assets; make your emails more personalized; design a better site UX.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Valasys

JUNE 12, 2019

However, the irony of the hour is that only 13% of the B2B marketers are very confident about their knowledge of Artificial Intelligence (Source: EverString and Heinz Marketing), though 71% of them aim to use artificial intelligence to improve personalization. The target audiences can also be further refined based on local SEO trends.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JULY 12, 2019

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI. To Sum All.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JUNE 10, 2019

Sales Chats: Delivering the prospects hyper-personalized experience on chat is essential. We, at Valasys Media, leverage tailored ABM campaigns to best suit the needs of our clients, to help them optimize their ROMI & overall revenue. Bottom-Funnel KPIs.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Martech Advisor

NOVEMBER 25, 2019

We all know that our success as marketers depends on delivering relevant, personalized and impactful experiences to increasingly demanding and fickle customers. We’re unsure of our marketing efficacy and our return on marketing investment (ROMI). Learn More: Insights from the Personalization & CDP Summit.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Valasys

JUNE 18, 2019

The technology operates on a geographical radii-based targeting, wherein any mobile user, who has opted-in & provided his content to be targeted for marketing, can be tracked, & based on their interest areas personalized ad-campaigns can be used to target them. Targeting specific niche-based audiences is easier.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

JUNE 26, 2019

Once the personal preference has been set-up the real-time data of their psychoanalysis is generated by tracking their behavior across omnichannel. It is a free tool that equips B2B marketers to unveil the statistics related to content consumption, not only on their primary website but across omnichannel.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

OCTOBER 8, 2019

To aid the effectiveness of email marketing & maximize the ROI from the email marketing endeavors, several email marketing tools came into being & eventually evolved to simplify the vital tasks related to email marketing such as personalization, context & timely delivery. How to Find Which Email Marketing Tool is the Best.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

markempa

AUGUST 1, 2007

This chronic lack of visibility has a snowball effect of making it challenging for marketers to measure their effectiveness and understand their return on marketing investment (ROMI). So what can be done about it? So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Marketing Insider Group

JANUARY 31, 2013

Launching and running two successful marketing businesses for eight years allowed me the personal satisfaction of building my own business and the professional satisfaction of helping my clients grow theirs. Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

DemandBase

OCTOBER 10, 2018

the inventors of modern day ABM) regularly offer in-person ABM training. Here are a few sample categories where they saw improved results: initial contract value, customer lifetime value, upsell / cross-sell revenue, close rates, and ROMI (return on marketing investment). Set the intention to get yourself educated.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Valasys

JULY 26, 2019

The organizations will be able to employ the improved API to optimize their core Account-Based Marketing endeavors, such as: Creating & serving hyper-targeted B2B ads to the clients through omnichannel marketing strategies to eliminate ad waste & to optimize the Return on Marketing Investment (ROMI).

API 40

API SIC Paid Search Agency Optimization 40

Valasys

DECEMBER 4, 2019

After all, what can be wrong with a strategy where buyers are researched & approached with a strategic sales-pitch curated & personalized according to their areas of interest?

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

MARCH 25, 2020

Real-time personalization helps develop an excellent environment for lead acquisition, nurturing and finally lead conversions in the form of sales closures. Personalization is the most important causation of sales conversions and bears a positive correlation with the same. Wrapping Things Up.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 on how should agencies of the future be organized.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Valasys

AUGUST 12, 2019

Since ABM requires more account-level personalization than traditional methods, it has historically been a dearer practice for the marketers more to implement an ABM program. ABM is used to execute tailored & personalized programs & campaigns based on deep customer insights.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

OCTOBER 24, 2019

Accordingly, marketers can tweak their core marketing methodologies including Social Marketing Ideas & ideas leading to more personalized & audience-specific campaigns. Brainstorming assures that the marketers can figure out what’s working the best in alignment with their plans of action.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Valasys

SEPTEMBER 19, 2019

As per the performance of the metrics on LinkedIn several campaigns can be personalized to best match the requirements of the audiences on LinkedIn. However, how to set the Social Media KPIs, remains the question that bothers the marketers.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Customer Experience Matrix

JANUARY 25, 2007

Aberdeen found “companies that adopt closed loop marketing processes are more than three times as likely to report a greater than 50% return on marketing investment (ROMI) than those that do not”. Of course, the devil is in the details.

Ideal Customer Profiles 120

Ideal Customer Profiles ROMI Paper Barriers 120

Televerde

NOVEMBER 3, 2020

Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success. Budget Tracking is even more critical in a time of a pandemic crisis, as budgets are often flat and many are being cut.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Hinge Marketing

FEBRUARY 9, 2017

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Today, I’d like to explore some ways this is happening so you can adjust your marketing approach to be more measurable and effective.

Work Management 48

Work Management Marketing Management Service ROMI 48

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Hubspot

JANUARY 24, 2014

Whether it''s for analyzing data from an NPS survey, performing a content topic analysis, or pulling in sales data to calculate return on marketing investment (ROMI), it''s never hard to find a reason to open Excel. Excel: Your Personal Executive Translator. Proving ROMI and Dealing With "Dirty" Data.

Top of Funnel 28

Top of Funnel ROMI Work Management Marketing Management 28

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Valasys

JUNE 24, 2019

A research report by Deloitte depicted that customers expect transparency, control & personalization & therefore, giving customers full control over their research methodologies as well as buying decisions instills a sense of ease & trust which helps in optimizing conversions. Make Customer “the King”: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

AUGUST 1, 2019

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

JULY 29, 2019

explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. Accordingly, personalized campaigns can be created for the prospects. Stories can break the dignity of a person. Technologies employing emotional analytics enable devises to collect data about users.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

ClearVoice

JULY 27, 2023

Whether it deserved the title or not is up to personal taste. Sometimes inspiration really does strike fast and first, but more likely the reason that the first thing you came up with keeps jumping out is because you personally gravitate to it. But it caught consumers’ fancy and became a concept that transcended the brand.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

markempa

APRIL 5, 2007

« On building targeted lists for B2B Lead Generation Programs | Main | Closed-Loop Marketers More Likely to Reach ROMI Goals » Your questions answered on Lead Generation via Podcasts I’m looking forward to launching my new podcast, “ Start with a Lead ,” this April.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Valasys

AUGUST 27, 2019

With clear norms on how businesses can use the personal data of the prospects, GDPR has made marketers more sensitive to the needs & preferences of their target audiences. Email preference centers have been designed as a means of having the best of both the spheres viz. Wrapping It Up.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

AUGUST 30, 2019

Focus on Augmented Reality Marketing: AR marketing is an alternative for improved personalization. All our services have been engineered to help our clients achieve their core bottom-line objectives such as optimized sales revenue, improved users’ experiences & better returns on their marketing investments (ROMI).

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 10, 2019

Personalization lies at the heart of driving positive word of mouth referrals. Personalization drives results & flares up the stage for positive word of mouth referrals. Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

ClearVoice

APRIL 17, 2019

Sometimes inspiration really does strike fast and first, but more likely the reason that the first thing you came up with keeps jumping out is because you personally gravitate to it. We know that Romy and Michelle from the movie didn’t invent Post-Its… But who did? Think past the first thing that grabs you. Applied to life.” — 3M.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86