Digilant

OCTOBER 4, 2023

Experts no longer question the validity of programmatic marketing or if advertisers use it. And for the next few years, digital advertising mirrored this simple and straightforward process. The Birth of Real-Time Bidding The next decade of programmatic advertising history (the 2010s) cannot be easily outlined linearly.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Digilant

JANUARY 12, 2021

Experts no longer question the validity of programmatic marketing or if advertisers use it. And for the next few years, digital advertising mirrored this simple and straightforward process. As outlined in the graphic below, the process is as follows: A visitor lands on a page, and the publisher sends a bid request to the ad exchange.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

SnapApp

APRIL 9, 2015

And don’t get me started on channel strategies - remember when we all had a social channel strategy circa 2010? Here’s the fundamental five-step process for integrating interactive content into your marketing strategy: Establish Your Foundation. And that strategy needs to be based on who your customers are and how they purchase.

Interactive Marketing 48

Interactive Marketing Marketing Strategy Marketing & Strategy Top of Funnel 48

Convince & Convert

SEPTEMBER 21, 2010

This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

The ROI Guy

NOVEMBER 29, 2010

Having the right content and tools to help fuel buyer’s decision making process is essential. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif., White Papers are Influence Kings, But Need Persona.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40