2010, Outreach and PPC - B2B Marketing Zone

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? He is advocating a messaging matrix that in fact changes the communication method and modality based on customer behavior across the social spectrum. And of course product improvement ideas are important.

Social Media

Social Media Work Management Marketing Management Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. What would you do? Thanks Jay.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

AUGUST 10, 2010

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Where I see influence mining as being a more practical application is in outreach. It’s in our DNA. To keep the system from being gamed, it doesn’t work like that. Should companies treat customers differently?

Paid Content

Paid Content CRM Paid Search Agency Social Media

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? Like Sonny divorcing Cher (or was it the other way around?) there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.

Social Media

Social Media Webinar Metrics Media Marketing & Strategy

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

It helps educate its members, not every person practicing “PR&# is actually a member or even knows the PRSA code of ethics, so the outreach has to go above and beyond membership to help improve the situation. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR

PR Social Media Paid Content Media

Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference.

Paid Search Agency

Paid Search Agency Online Marketing Advertising Agencies Ads

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 13, 2010

You've got to take the time to tailor what to say, how to say it and when to follow-up…this works in sales, with media outreach and new business proposals. All of us have influences. People who have educated, inspired, engaged, supported us. Or maybe just kicked us in the ass when we needed it.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Especially social media, but even SEO, PPC, email, etc. Especially social media, but even SEO, PPC, email, etc. Especially social media, but even SEO, PPC, email, etc. Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

50 Content Marketing Influencers You Need To Follow

Atomic Reach

JANUARY 3, 2019

Marcus Miller has over 18 years of experience as a consultant focusing on SEO, PPC and Digital Marketing. He has been ranked as the eighth most popular author on Medium and has been recognized by PPC Hero, Search Engine Land, and the US Search Awards. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content

Paid Content Paid Search Agency Advertising Agencies Content Marketing

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership

Confessions of a Google Spammer

Hubspot

MAY 27, 2015

We're helping our customers--the little guy--win the battle against a big, bad, evil empire that wants to enslave them to paying PPC costs! Ironically, I had applied to work for Google's webspam team in 2010. If we don't do spam, our competitors will--and then they'll beat us. We have to spam. Google Made Us Do It.

Google

Google De-duplication Skype CAN-SPAM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media

Social Media Media Paid Search Agency Webinar Metrics

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. (And,

Social Media

Social Media Media PR Webinar Metrics

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. But it’s not like social media created negativity, it just puts a magnifying glass to it.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Is Social Media Too Big For Its Britches?

Convince & Convert

APRIL 22, 2010

April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. At Monday’s Social Fresh conference in St. In some cases these are members of the media.

Social Media

Social Media Paid Content Media Advertising Agencies

Wow Online Influencers With An In-Person Experience

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media.

Personalization

Personalization Paid Search Agency Transparency PR

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Succeeding on the social Web requires daily participation.

Social Media

Social Media Media Paid Content Webinar Metrics

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

May 6th, 2010 |Written By: Jay Baer | View Comments Tweet Does this sound familiar? He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

DECEMBER 8, 2020

There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them. There’s another, arguably more powerful way to build links without being entirely passive about outreach efforts, though: guest blogging.

Paid Content

Paid Content Online Marketing Planning CMS Development

B2B Marketing Zone

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Trending Sources

Why Influence Mining is the Next Gold Rush | social crm | Social.

Is Your Social Strategy Proactive or Reactive | Social Media.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

50 Content Marketing Influencers You Need To Follow

19 New Featured Sources on the B2B Marketing Zone

Confessions of a Google Spammer

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Social Media Too Big For Its Britches?

Wow Online Influencers With An In-Person Experience

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Online Marketing: The Definitive Guide to Marketing Your Business Online

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