2010 Buzz Outreach PPC 
Convince & Convert
SEPTEMBER 14, 2010
Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? He is advocating a messaging matrix that in fact changes the communication method and modality based on customer behavior across the social spectrum. And of course product improvement ideas are important.
Convince & Convert
APRIL 28, 2010
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. What would you do? Thanks Jay.
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Convince & Convert
AUGUST 10, 2010
JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Where I see influence mining as being a more practical application is in outreach. And companies with better reputation and buzz around them should (theoretically) do better than their competition. It’s in our DNA.
Convince & Convert
FEBRUARY 23, 2010
February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? Like Sonny divorcing Cher (or was it the other way around?) there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.
Convince & Convert
AUGUST 18, 2010
It helps educate its members, not every person practicing “PR&# is actually a member or even knows the PRSA code of ethics, so the outreach has to go above and beyond membership to help improve the situation. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.
Convince & Convert
MAY 25, 2010
I was there speaking at the Counselor’s Academy PRSA annual conference.
Convince & Convert
SEPTEMBER 21, 2010
Especially social media, but even SEO, PPC, email, etc. Especially social media, but even SEO, PPC, email, etc. Especially social media, but even SEO, PPC, email, etc. Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales.
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