Remove 2010 Remove Media Plans Remove Stats Remove Word of Mouth
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. link] REBlogGirl Great stats – my only note is that engagement is different for every brand. link] robinteractive Interesting to see “5.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

link] links for 2010-09-07 | Glenn Friesen [.] UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better! Seriously honored to be on here. link] unmarketing Thanks a lot Jay.

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Those long-tail stats are real eye-openers. Those long-tail stats are real eye-openers. Whitepaper) [link] [link] John Lyle I have been looking at the stats on my own website and like you say, there appears to be a very long tail on certain searches. But the reality is, your blog is probably a lot more broad than you think.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Things I Don’t Want to Hear Anymore in 2010 =-.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. It’s in our DNA.

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

Most of us don't look in our GA stats daily either way. I think it's a good approach to enter social media metrics. link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. Most of us don't look in our GA stats daily either way.