Customer Experience Matrix
NOVEMBER 16, 2014
When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Once a Hushly member has downloaded vendor content, vendors can send emails to the member via Hushly. Members can block messages from a vendor if they wish.
Customer Experience Matrix
JANUARY 5, 2010
Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. The vendors also charged additional per-user fees for these modules. Social media.
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Customer Experience Matrix
DECEMBER 20, 2012
Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Market2Lead was very good system, but it lacked the huge market presence that Oracle gains from Eloqua. So that’s all fine, but what industry observers really want to know is how Salesforce.com will react.
chiefmartech
OCTOBER 29, 2017
The 2011 marketing technology landscape was my first attempt at organizing vendors in the martech space. But what about those 142 companies from that slide in 2010? of the 2010 martech landscape has been consolidated. The Martech Class of 2010 — where are they now? How have they fared? Was this Martechaggedon?
LeadSloth
JANUARY 12, 2010
Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Kevin Joyce , CMO, Market2Lead. Carlos Hidalgo , President, Annuitas Group.
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