Paul Gillin

OCTOBER 3, 2013

Here was a chance to learn by talking to practitioners on the leading edge and earn a few bucks and a byline in the process. John Obrecht took over from Ellis in 2010 and was kind enough to ask me to continue writing the column. In late 2006 Ellis offered me a monthly column on the editorial page called “ New Channels.”

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

MAY 4, 2012

Qualman is a thought leader on the transformative potential of social media whose 2010 bestseller, Socialnomics , is considered a textbook in its field. Sleep deprivation and 17-hour workdays ultimately impair judgment and lead to bad decisions. But quite the opposite is true.

Social Media 50

Social Media Demand Lead Scoring Lead Ranking 50

Paul Gillin

AUGUST 29, 2012

In March, 2010, Procter & Gamble announced the most significant technical advance in disposable diapers in a quarter century. By the time of the early 2010 rollout, more than 2 billion unbranded Dry Max diapers had already been sold “without issue,” Fox said. In February, 2010, a visitor began a campaign called “Flood the CPSC!”

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

APRIL 10, 2013

They include detailed accounts of some of his more notable confrontations, such as a 2004 dustup with the influential Radicati Group and a 2010 challenge to a controversial Gartner report. Those glimpses into your experiences, hobbies and interests create touch points that lead to meaningful relationships.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

AUGUST 9, 2012

People with large Twitter followings can quickly magnify a complaint with a single retweet, and the media has learned to use Twitter both as an amplifier and a leading indicator of developing news. Within a few seconds of news breaking anywhere, it’s on Twitter.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50