2010 Lead Qualification Relevance Web 2.0 
Marketing Insider Group
NOVEMBER 30, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0
Marketing Insider Group
AUGUST 3, 2010
Google Local Business results within Google Maps offer a unique opportunity to claim your business listing and provide relevant traffic back to your corporate website. It is important to utilize quality content in these listings such as videos, customer testimonials and other relevant content along with key business contact details.
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Marketing Insider Group
JUNE 3, 2010
If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Great stuff here.
Marketing Insider Group
SEPTEMBER 15, 2010
I closely follow people on Twitter who are active in sharing information relevant to my job. Then pick the channels most relevant to them. All the best, Steve O Michael Brenner Sep 16 2010 Hi Steve, thanks for your comments. Michael Brenner Oct 2 2010 Thanks Steve and it was great meeting you too.
Marketing Insider Group
JULY 21, 2010
While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve. In this post, I will provide an overview of the study and summarize the key actions you should take as a B2B Marketer responsible for driving leads for your business.
Marketing Insider Group
SEPTEMBER 9, 2010
In simpler words, a brand’s social activities need to help your prospects with something that is relevant to your brand. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Give them what they want.
Marketing Insider Group
JULY 13, 2010
by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog? 7 Tips For Successful Lead Follow-up The 4 Cs of Social Media 6 Steps to Prepare for the Mobile Revolution 10 Reasons Why Mobile is Hot! Earlier today I was chatting with my peers about the root of social media – relevant expertise and insight.
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