The Point

DECEMBER 6, 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). 21 Tips & Other Impressions from the Marketo User Summit. Blog Makeover Nets Sales Leads for Software Company. Comments after the fold. Help Our Client Choose a Logo (Poll).

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Adobe Experience Cloud Blog

MAY 17, 2011

by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. If your team excels in quantity but lacks in quality, try these three methods to improve the quality of your leads.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

markempa

AUGUST 1, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Adobe Experience Cloud Blog

OCTOBER 27, 2010

Brian Carroll, CEO of InTouch and author of Lead Generation for the Complex Sale , addressed the critical hand-off between marketing and sales as he spoke to a group of marketing professionals at MarketingSherpa’s 2010 B2B Summit. What do we do with the leads that didn’t meet the sales-ready definition?

Top of Funnel 48

Top of Funnel Optimization Lead Ranking Lead Scoring 48

MLT Creative

MAY 19, 2010

Genius Genius is the only marketing automation system that facilitates both lead-nurturing work flows and real-time prospect qualification alerts. Pro supports all aspects of demand generation and one-to-one communication between sales and their prospects. It is broken up into two products: Genius Pro and Genius Enterprise.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Sales research shows that companies that have sales and marketing collaboration through the revenue cycle have markedly improved lead generation and conversion. Better buyer understanding : The best sales forces will also work with marketing to better understand changing consumer profiles. With Sales 2.0,

Top of Funnel 48

Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48

Adobe Experience Cloud Blog

OCTOBER 21, 2009

What are your thoughts on lead nurturing to help sales move leads through the sales funnel? Lead nurturing is an important piece of the Sales 2.0 What are the new metrics that you think companies should be using to measure their sales programs now that so much business is occurring online?

Thought Leadership 48

Thought Leadership Social Media Top of Funnel Media 48