Paul Gillin

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IBM Expands Social Business Services

Paul Gillin

Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. “It’s not just about demand generation but incorporating social it into all aspects of your business.”

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The Changing Rules of B2B Marketing

Paul Gillin

By early 2010, that number was over 5,000. Those sales are generated by the affinity that the staff has developed with these key corporate customers. The community is open and fully searchable, although only registered members can submit articles and comments. In 2008, about 100 people visited the site every day.

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Know Thy Customer

Paul Gillin

In 2010, the analyst is to the value creation dance what the CIO was in the 80s and 90s: unloved, misunderstood but poised to play a major role in the future. Is this a generational issue? I think the next generation of leaders is going to be not only aware of analytics but also masters of it. Let’s analyze it.

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How Twitter Amplifies a Customer Attack

Paul Gillin

Twitter was the vehicle director Kevin Smith used in February, 2010 to express outrage about being denied seating on a Southwest Airlines flight because airline personnel claimed the 300-plus-pound Smith wouldn’t fit in a single seat. Smith tweeted his attacks for days and continued the criticism on his podcast.

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