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TheCustomer Quick-Take: September 22, 2021

The Customer

First introduced in 2010 and continually perfected since, their machine learning-powered algorithm uses input about a customer’s interests to generate a list of recommended items. Quick-Take: A “ customer effort score ” is 40% better at predicting loyalty than customer satisfaction. And Then There’s Really Smart Personalization.

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5 Ways Outsourcing Customer Support Can Make Your Business More Competitive

Televerde

According to Salesforce’s “State of the Connected Customer” report, 80 percent of customers say the experience a company provides is as important as its products and services. On top of that, two-thirds of companies now compete on customer experience, up from just 36 percent in 2010 per a report from Gartner.

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65 Tweetable Moments From The Corporate Social Media Summit New York

Marketing Insider Group

Gartner says that by 2016 40% of all new Fortune 500 contacts will come from social media. Helps decrease calls to the call center, increases customer loyalty and decreases support costs. Helps decrease calls to the call center, increases customer loyalty and decreases support costs. “Be smart. Be respectful.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. For the reasons you’ve listed here. For the reasons you’ve listed here.

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Book Review: Tales From a Veteran Blogger

Paul Gillin

I’ve been a reader of Ed Brill’s blog for several years, not because of any particular interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. How did a product manager get away with poking a stick in the eye of a major competitor? Opening Up.

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Machine Learning and Personalization at Evergage

SWZD

Founded in 2010 and headquartered in Somerville, MA, Evergage provides cloud-based software that allows organizations to collect, analyze and respond to customer and prospect data across channels (website, web and mobile apps, email and more) in real time. How are Machine Learning and Personalization transforming Marketing? About Evergage.