Cloudy Crystal Balls: Why CSOs Have Limited Visibility into the Future
Adobe Experience Cloud Blog
APRIL 27, 2010
CSO Insights reports in their 2010 Sales Performance Optimization survey that 51.4% of companies say their ability to accurately forecast revenue needs improvement, and only 5.1% Why are sales forecasts so inaccurate? In other words, it ignores the deals that will close in the forecast period but are not yet active.
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