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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Moz

70% of local marketers reported marketing budget cuts due to COVID-19, leading marketers to focus even more on the most impactful local SEO campaign elements. Detailed, recent reviews — especially on Google Maps, but preferably also on other sites. For more local insights, download our State of Local SEO Industry Report.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content.

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SEO Writing Hacks to Boost Your Social Media

Scoop.it

For example, if you use “google search,” the algorithm will know that people searching for “google” or “learn about search engine results pages” may find your social media posts interesting. To leverage UGC, follow Dorito’s lead. One post is from 2010 and comes off quite weird.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

How long has it been since you’ve done a redesign? According to the research, leads obtained through search engines have a 14.6% Outbound leads, such as cold calls and direct mail, only provide an average close rate of 1.7%. Maintain Efforts Long Term. Upgrade to a High-Performance B2B Website. close rate.

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Content Curation Grows Up, Original Content Still Key

Online Marketing Institute

Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives. When it comes to online marketing Google is now cracking down on bad content, so it’s important to be original. The key is that it needs to be relevant and engaging.

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What Is Web 3.0? The Future of the Internet

Single Grain

Tech giants such as Google, Facebook and Microsoft are some of the few companies currently making an enormous profit from user data. Since most of the currently used services were dominated by behemoths such as Google, Facebook, Microsoft and Amazon, it raised some complaints. Disadvantages of Web 3.0. Why Web 3.0 Examples of Web 3.0

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? population still lacks internet access).