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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. What is Generation Alpha? These sites are an ideal place to center engagement efforts.

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

American Express created Small Business Saturday in 2010 in response to the Great Recession. If conscious local shopping is the goal, education is the key to helping customers make informed choices. Use these alerts to craft timely, informative thank-you notes in your owner responses. What is Small Business Saturday?

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How Marketers Can Connect With Generation Alpha

Salesforce Marketing Cloud

Generation Alpha is made up of everyone born since 2010. What marketers need to know You’ll need to highlight your brand’s ethical and altruistic values if you want to resonate with Gen Alpha. McCrindle points out that this is a generation that’s already creating their own content in many ways, on YouTube, on TikTok, on Snapchat, etc.

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Nice post, Jay.

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The Evolution of AI and SEO: Adapting to New Search Behaviors

Brightedge

As we focus on search, we can see that AI in search has evolved from the introduction of expert systems (think PageRank in 2010), rules engines, data science, neural networks, and much more! Online consumers no longer have the patience to wait for answers or settle for irrelevant information. A race to pass the Turing Test.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.