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The 5 Top Media for Cold Prospecting

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Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. That compares to $7 billion spent on direct mail and $4.5 Better yet, but more expensive, is dimensional mail, delivered by an express mail service.

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New Response Databases - Valuable Resource for B2B Marketers?

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Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Will my mail be delivered? Have a look at the reports here: 2009 and 2010. Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing.

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