KoMarketing Associates

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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. That is a 700% increase since 2010. In the meantime, here are several other key B2B performance benchmarks to consider and inspire, loosely organized by topical relevance. In the US, 2.8 source ).

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Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? By keeping content strategies organized—repurposing relevant content already created (i.e., Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space.

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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

Google left Mainland China in 2010 due to censorship. It is important that we recognize these nuances to effectively address our users’ requests.”. Not Google, But Baidu, Qihoo 360 & Sogou. When Western marketers talk about search engine marketing , Google is the big player. However, it is a different story in China.

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5 Key SEO Action Items for B2B Marketers Optimizing For Mobile

KoMarketing Associates

A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users. It was interesting to note that the vast majority of B2B marketers engaged in mobile appeared to have a positive response, at least in terms of their initial feedback on mobile marketing effectiveness.