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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Go beyond the high-level demographics of SIC/NAICS codes and company size. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. Resources

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

Furthermore, we’re usually able to filter leads on criteria such as geography and company size, so that every lead the client pays for meets that client’s minimum demographic profile. Follow any comments here with the RSS feed for this post. RSS Feed Click Here to receive new posts instantly via RSS.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. Figures for company blog customer acquisition are closest in range, with 57% of B2C companies and 43% of B2B companies obtaining a customer through this channel.