Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 This was a bit of a surprise, given that Eloqua just went public in August. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. recently, so $23.50

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Many would no doubt be delighted to sell at such prices.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share it on StumbleUpon.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

markempa

APRIL 18, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

MLT Creative

MAY 19, 2010

Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. This is your chance to set the record straight!

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

SWZD

SEPTEMBER 16, 2019

Our guest this week was Alex Lin , Director of Marketing Automation and Demand Generation at CipherCloud. Alex had some very interesting insights on the evolution of marketing over the past two decades and some thought-provoking ideas of what may happen in the next decade. About CipherCloud. Background and Career.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

Vidyard

JULY 7, 2016

To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing. And nobody has more experience working hand-in-hand with customers than Brian Hansford, Director of Client Services for Demand Generation and Marketing Technology.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60