B2B Marketing Traction

DECEMBER 28, 2009

If you haven’t yet done your marketing plan for 2010, don’t panic. If you have already done your plan, check it against some of our marketing planning success tips below. Marketing Plan Success Tips. Marketing plans don’t need to be elaborate. Keep it simple.

Planning 100

Planning Marketing Plans Tactics Marketing Prospects 100

B2B Marketing Traction

NOVEMBER 19, 2014

You can survey your customers to find out which competitors were included in their review. One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ).

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing!

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

JUNE 25, 2014

Now more than ever your customers matter. Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before. I’m a runner, and a life-long New Balance customer. Contact New Incite today.

Loyalty 100

Loyalty Brand Identity Branding Customer Satisfaction 100

B2B Marketing Traction

NOVEMBER 22, 2013

In it Segal ( who said that B2B marketing was dead in 2010 ) talks about how the new model of marketing involves engaging with individuals on a very human level. We’ve talked about this in the weekly B2B Marketing Twitter chat (#B2Bchat). Marketing Soapbox b2b marketing'

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

JANUARY 15, 2013

I’m not the only one talking about the importance of implementing mobile marketing. It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. provide a custom solution for mobile users.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

MARCH 1, 2010

I attended the Association for Strategic Planning ‘s annual conference in Pasadena, California on February 22-24, 2010. I got value from great networking, exhibits on strategic planning tools, methodologies and materials, author book-signings, workshops and breakout sessions. The keynote speakers were outstanding.

Planning 100

Planning Urgency Marketing Television marketing Conference 100