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Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” we ran some recruiter searches on LinkedIn and found that ~150,000 people have “marketing technology” in their profile. They didn’t really understand or appreciate what the other did.

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B2B Lead Generation Blog: Embattled CMOs share strategies to improve marketing influence

markempa

During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations. During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations.

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Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. The rep may try to contact the prospect several times but will give up after a certain point. In 2010 you’ll start to hear about marketing methods. I have asked many of the vendors, consultants and thought leaders to give their opinion. predictions.

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Executive Summary: A CEO's Guide to Online Marketing

Hubspot

Online marketing helps to reduce these costs and improve efficiencies for these KPIs as well as others. Does your prospect want the information you are sending them? It is a simple way to post interesting information about your industry and your business and collect comments from customers and prospects.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Getting your message in front of the right prospects was often difficult, time-consuming, and expensive. Keyword research helps content developers use the same words and phrases that prospective customers are mostly likely to use in search, and to develop optimized copy for those terms. Implement the Latest SEO Techniques.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

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Why Running Ads In-Platform Doesn’t Cut It for Demand Gen Marketers

Metadata

The same for LinkedIn , Google, and every demand-side platform (DSP) out there. By setting a budget of $100/day, you’re telling Facebook, LinkedIn, Google or the Display network to run your ads (creatives) until you reach that threshold. Here’s the problem with running ads in-platform. The whole model is broken. Simple as that.