Building Loyalty Evolves with Data, Smartphones, and Personalization
Zoominfo
SEPTEMBER 10, 2020
Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. Meanwhile, supermarkets and wholesale clubs made pioneering moves to entice customers to return, making discounts contingent on people swiping a card or keychain tag to get the savings. The Internet Changes Loyalty Approaches (1995–2010).
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