The Effective Marketer

OCTOBER 14, 2009

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? This is the reality for most salespeople. Give your network a boost with PeopleMaps The answer is in PeopleMaps. This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The ROI Guy

JULY 11, 2011

With the financial executive wielding so much approval power, savvy marketers and sales professionals must understand how CFO's views technology investment decisions, directly influencing, or empowering the champion with the right content to connect, engage and sell these economic-focused gatekeepers.

Enterprise Management 40

Enterprise Management Gartner Work Management Marketing Management 40

Online Marketing Institute

OCTOBER 31, 2010

Heather Rast 07/06/2010 at 8:18 PM Permalink Hi, Elizabeth! 2) A bit tactical, but as a tool user I write from experience – maintain a central repository (and gatekeeper) for the various log-on credentials needed for all these tools. You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Digital Marketer

OCTOBER 5, 2020

What’s great today that we didn’t necessarily have so much in the past is how we can get the awareness that we need for all of our content marketing.”. And so, so when I start thinking about that, you know, in the discussion we started having was around, you know, let’s just say orphaned content, right. Right, right.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Hubspot

SEPTEMBER 26, 2013

Primarily, this is done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Directive Agency

JUNE 18, 2019

Sharing Content on LinkedIn. It’s popular to dump on LinkedIn because yeah, there’s a lot of dumb content on there, but my approach has simply been I don’t really blog on my own site anymore. I could write a piece of content that’s good enough for that blog. Joel Klettke : Yeah. This is a challenge.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40