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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” It must help your customers make the best use of their purchase. Copyright © 2010 Tiecas, Inc. How well is your content performing for you?

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The More Things Change, The More Things Change

Convince & Convert

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Sounds like it could really help businesses out in the social media realm. The way Donovan McNabb hates T.O.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Add Context to Your Blog Sure, you’ll give first-time visitors an idea of what the blog is about via the title or tagline, but how else can you help them go deeper? If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Today, most contact preferences center around phone, email (HTML or text), and direct, postal mail. Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. How can I help you?

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Open Research: A Framework for Social Analytics

Online Marketing Institute

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

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How to measure 5 popular social media channels

Online Marketing Institute

Facebook Fast becoming the key destination for many businesses and their products, Facebook offers some great built-in tools as well as demographic options to help gauge a campaign. Facebook Insights can help you here. Article comments: Tuesday, May 25, 2010 12:21:08 PM by Tina Great info, easy read! Read his blog here [link].

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

So we are doing everything we can to help marketers just like you to navigate the change. We hope this helps. If you are interested in learning more about our content, our software solutions or our editorial and strategy services, please contact us here. A second common mistake is that many companies focus too much on volume.