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Why It’s Important to Define Your Audience When Making a Podcast

ClearVoice

Defining a niche audience of target listeners: My slice of audience would be the 267,667 persons of Cambodian descent in the United States (according to the 2010 US Census, which I would debate is highly undercounted).

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. Census Bureau , nearly 17 percent of the U.S. population between 2000 and 2010, rising from 35.3 million in 2010. According to the U.S. population identify themselves as Hispanic or Latino, comprising more than 53.4

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. The more important thing, actually, is to find something that you are personally passionate about, because any good company takes a long time to build.

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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Census department figures. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. And nearly 51% of the U.S.

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