article thumbnail

Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

I will be “live blogging&# the event that includes Brian Ellefritz from SAP, Anna Lingeris from Hershey, Marc Monseau from Johnson & Johnson, Ivy Li from Scholastic, Leah Patterson from Sungard, Jonathan Haley from BlackRock, Kate Bird from Pfizer and Discovery Communications’ Amber Harris.

article thumbnail

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Copyright © 2010 Tiecas, Inc.

article thumbnail

50 Content Marketing Influencers You Need To Follow

Atomic Reach

com , and recognized by Forbes as a “Top Five Social Sales Influencer,” Neal Schaffer is a prominent voice in the world of business oriented social media. In 2010, Robert Rose founded The Content Advisory, an education, consulting and research group of The Content Marketing Institute. Find her on Twitter & LinkedIn.

article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. Should You Use Foursquare for Your Business? June 7, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). March 18, 2010. June 8, 2010. June 8, 2010.

article thumbnail

Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. – Small Business Blog from Microsoft – Site Home – TechNet Blogs [.]

article thumbnail

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

2 comments… read them below or add one } Bruce Rasmussen July 2, 2010 at 4:59 am The importance of the sales experience is reinforced by the Integrated Sales Executive Council. Bruce Rasmussen´s last blog. Copyright © 2010 Tiecas, Inc. Achinta offers his industrial clients marketing for engineers by an engineer. {