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The 5 Top Media for Cold Prospecting

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Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications.

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PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0

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Bob's goal with CustomerThink is to help business leaders develop mutually beneficial customer relationships. Play back to 2011 or 2010, and I think there’s been this ‘we thought things were going to be a little better after we got out of the deepest part of the downturn.’ Bob is the founder, president, and CEO of CustomerThink.com.