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Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

Better content targeting and personalization is required to end the “carpet bombing&# techniques and make meaningful connections. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. And this is but a fraction of the customization that could be made to personalize content. Frugalnomics in Full Effect: Forrester and Gartner.

Do you deliver more Customer Bottom-line Impact than the Competition?

Tom Pisello

Monday, August 09, 2010 Do you deliver more Customer Bottom-line Impact than the Competition? Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Better content targeting and personalization is required for 2011 to end “carpet bombing&# B2B marketing techniques, evolving to create a dialogue with buyers to guide them through the decision making process and buying lifecycle with personalized one-to-one advice. 5.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Within digital marketing, analyzing the allocations from 2009 to 2010, IDC found that 2010 spending on digital marketing programs is not changing dramatically year over year.

Winning the Social Media Popularity Contest

Tom Pisello

Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Frugalnomics in Full Effect: Forrester and Gartner. Gartner reduces IT Spending Outlook for 2010, but.

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Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.

Tom Pisello

Thursday, December 23, 2010 Social Media Hierarchy of Needs - Best Practices for ROI Success From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for over 500 companies, a key indicator to social media ROI success was level of engagement. Frugalnomics in Full Effect: Forrester and Gartner. Powered by Blogger

Tom Pisello: The ROI Guy: Don't Just "Sell the Problem", Quantify It

Tom Pisello

Thursday, August 26, 2010 Dont Just "Sell the Problem", Quantify It I recently read a great blog post, Sell the Problem, by renowned Marketing Guru and Author Seth Godin. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Frugalnomics in Full Effect: Forrester and Gartner. Gartner reduces IT Spending Outlook for 2010, but.

Content Marketing and the Forgotten Sales Professional

Tom Pisello

Monday, November 29, 2010 Content Marketing and the Forgotten Sales Professional Each week the Content Marketing Institute poses a new question to help drive content marketing best practices. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Frugalnomics in Full Effect: Forrester and Gartner. Powered by Blogger

Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.

Tom Pisello

Friday, August 20, 2010 Basic Content Marketing Trumps Social Media and Blogs Although a lot of attention is being paid by B2B marketers to Social Media and Blogs as a way to connect with and engage prospective buyers, research by IDG and MarketingSherpa indicate that more traditional promotional and research oriented content marketing is more effective. Powered by Blogger

Tom Pisello: The ROI Guy: Gartner reduces IT Spending Outlook for.

Tom Pisello

Tuesday, August 17, 2010 Gartner reduces IT Spending Outlook for 2010, but still predicts a positive 2.9% growth Gartners latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer. percent in 2010 , to surpass $2.4 Frugalnomics in Full Effect: Forrester and Gartner.

Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.

Tom Pisello

Thursday, October 07, 2010 Drive Budget Planning with the “IT Hierarchy of Needs&# For Information Technology, it’s not how much you spend, but what you invest in that matters. As each need is met, personal achievement rises and purpose is fulfilled. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Powered by Blogger

Tom Pisello: The ROI Guy: The End of Marketing as We Know It.

Tom Pisello

Friday, September 17, 2010 The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Frugalnomics in Full Effect: Forrester and Gartner. Powered by Blogger

Tom Pisello: The ROI Guy: Gartner: Nearly half of IT, telecom.

Tom Pisello

Friday, April 23, 2010 Gartner: Nearly half of IT, telecom companies plan to boost marketing spending A survey by Gartner found that 44% of high-tech and telecommunications companies plan to increase their marketing budgets this year. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Powered by Blogger

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

Tom Pisello

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998).

Tom Pisello: The ROI Guy: Blades Systems Insight 2010 Presentation

Tom Pisello

Monday, April 19, 2010 Blades Systems Insight 2010 Presentation Had the pleasure to be one of the featured presenter at the Blades Systems Insight 2010 conference, discussing the ROI / TCO advantages of blade servers and how to quantify the value. Discussed how innovations will likely shift lower in 2010. Frugalnomics in Full Effect: Forrester and Gartner.

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

Tom Pisello

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% in 2010, essentially flat in 2010. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Frugalnomics in Full Effect: Forrester and Gartner.

Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

Tom Pisello

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Powered by Blogger

Trend Micro Risk and Compliance Assessment tool (powered by Alinean)

Tom Pisello

Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. Frugalnomics in Full Effect: Forrester and Gartner.

SaaS Solutions Becoming the Standard for Marketing Solutions

Tom Pisello

Thursday, September 09, 2010 SaaS Solutions Becoming the Standard for Marketing Solutions A recent survey conducted by Big Blue Moose, a digital media consulting firm, found that an overwhelming majority of respondents are using SaaS products for their marketing efforts. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Powered by Blogger

Accelerate Slow Sales Cycles with More Sales Enablement Investments?

Tom Pisello

Friday, October 22, 2010 Accelerate Slow Sales Cycles with More Sales Enablement Investments? Joe Galvin, an ex-colleague at Gartner and VP and Research Director with SiriusDecisions, a leading research consultancy in the sales and marketing space, said sales enablement and knowledge management “have now become required components&# of a sales and marketing technology infrastructure.

Is Marketing Too Busy? The Forgotten Sales Professional

Tom Pisello

Tuesday, September 21, 2010 Is Marketing Too Busy? April 2009 IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do, Jennifer Watson, Content Marketing Institute, Published: September 20, 2010 Posted by Tom Pisello at 7:20 AM Email This BlogThis! Powered by Blogger

Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag.

Tom Pisello

Tuesday, September 21, 2010 IDC: Tech Marketing Budgets Up, But Lag Revenue Growth Enough being done to prove returns and drive even more investments in 2011? The latest survey (completed 9/10) reveals that large technology vendors have increased their marketing budgets by 3.7% in 2010 compared to 2009 levels. Frugalnomics in Full Effect: Forrester and Gartner.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Tuesday, September 28, 2010 Do White Papers Still Engage? Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010). How do you connect with buyers and make sure your message resonates to them personally?

B2B Companies are Really Content Companies, But is Content.

Tom Pisello

Tuesday, October 05, 2010 B2B Companies are Really Content Companies, But is Content Publishing Enough? The most popular tactics are social media (excluding blogs) (79%), articles (78%), in-person events (62%) and eNewsletters (61%). Creating content that is dynamic, adaptive and personalized in real time, fundamentally changes the way content attracts and engages buyers.

Discretionary IT Budget up for Grabs: Are Your Sales & Marketing.

Tom Pisello

Thursday, June 03, 2010 Discretionary IT Budget up for Grabs: Are Your Sales & Marketing Campaigns Ready? Recent reports from IDC and Gartner confirm earlier predictions that 2010 will see a rise in IT spending. Gartner has a slightly more optimistic outlook, predicting a 4.1% Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998).

Tailwinds for Marketing Automation Software - Insight from CRM.

Tom Pisello

Friday, October 22, 2010 Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson In a recent blog post from Software Advices Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively.

Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined

The ROI Guy

Thursday, August 05, 2010 Net Present Value (NPV) Savings Defined NPV Definition: The sum that results when the discounted value of the expected costs of an investment are deducted from the discounted value of the expected returns. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Powered by Blogger

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

IT recovery full speed ahead. IT vendors, are you ready?

Tom Pisello

Wednesday, May 12, 2010 IT recovery full speed ahead. SearchCIOs latest survey on IT budgets and spending priorities confirms reports from Forrester, Gartner and other analysts, that the IT spending recovery in 2010 is upon us. Search CIO indicates that "2010 and perhaps 2011 will be somewhat chaotic years for CIOs." Frugalnomics in Full Effect: Forrester and Gartner.

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Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined

Tom Pisello

Thursday, August 05, 2010 Net Present Value (NPV) Savings Defined NPV Definition: The sum that results when the discounted value of the expected costs of an investment are deducted from the discounted value of the expected returns. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Frugalnomics in Full Effect: Forrester and Gartner.

Tom Pisello: The ROI Guy: VDI can save you big! Don't count the.

Tom Pisello

Wednesday, May 19, 2010 VDI can save you big! Created by my friend Bill Kirwin at Gartner in 1989, it has been used since to great effect to help buyers make economic decisions for key IT solutions. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Frugalnomics in Full Effect: Forrester and Gartner. Powered by Blogger

Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.

Tom Pisello

Monday, October 11, 2010 Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% Frugalnomics in Full Effect: Forrester and Gartner.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

And the hot topics this month are pretty interesting as well - see at the bottom.  So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Unfortunately, this happens, even to the most prolific business bloggers. Personas.

Tom Pisello: The ROI Guy: HP launches Blade ROI campaign, powered.

Tom Pisello

Wednesday, August 04, 2010 HP launches Blade ROI campaign, powered by Alinean When examining IT budgets in 2010, "Keeping the lights on" operations consumes more than 60% of total budgets (according to IDC | Alinean research - 2010). Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Powered by Blogger