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Need An Email Engagement Boost? Expert Advice From Trailblazers

Salesforce Marketing Cloud

When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Perhaps the most important change is that the concept of “batch and blast” is no longer considered an effective marketing strategy.

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Privacy Report 2020

Goolara

While there are no plans for upcoming legislation in this Congress, states such as California and Vermont have created their own stringent privacy laws and 2018 saw the passage of data breach notification laws in several states. GDPR Arrives. But don’t abuse it. Just because you can send an email saying “Hey Jill!

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