10 AB Testing Examples That Will Help You Improve Your Website
accelerate agency
APRIL 23, 2020
Humana Banner Test. In the case of the insurers, they were testing a banner advert. The business wanted to boost the click-through rate (CTR) of the banner. Humana’s original banner had a headline, sales copy, a CTA, and an image. Humana’s original banner had a headline, sales copy, a CTA, and an image.
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