Online Marketing Institute

NOVEMBER 8, 2010

All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more. Application: Simple PPC (Pay-per-click campaigns) calculator, but limited to B2C businesses. Again primarily for B2C businesses. Yahoo’s PPC ROI Calculator.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Industrial Marketing Today

SEPTEMBER 27, 2010

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? Incorporate mobile solutions since many decision makers are not tied to their PCs during the workday.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

OCTOBER 29, 2010

What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 31, 2010

Senior PR practitioners need to understand how these tools fit within a larger marketing strategy. You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. Start with Forrester’s POST approach , and fold the tools in later. and great speech!)

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social Media Strategy Guides. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. Bookmark on Delicious Reader comments (9): Add your own Jason Ball 12:50PM on 1st November 2010 Good points Doug and entirely consistent with my own experiences.In Jeff Machado 1:24PM on 1st November 2010 I definitely see the value in this.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40