markempa

OCTOBER 1, 2008

The lack of a strong lead nurturing discipline can cost your organization substantial unrealized revenue. I've gotten the okay to highlight 5 Nurture Campaign Time Factors from MarketingSherpa's new B-to-B Lead Generation Handbook that will help you to fine tune the nurturing timing. Interest-level Timing.

Lead Nurturing 120

Lead Nurturing B to B Sales Qualified Leads Telemarketing 120

ViewPoint

FEBRUARY 24, 2016

I believe the main reason there is a lack of alignment between marketing and sales is that the CEO cedes some of the decisions Mike mentions to others in the organization; and leaves it up to them to align by bridging gaps and mending fences—often resulting in poor marketing spend, ineffective sales follow-up and lower revenue.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. « Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads?

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

markempa

OCTOBER 19, 2006

For this reason, most leads sent from marketing to the sales organization are lost, ignored, or discarded. I was happy to participate in a Lead Scoring & Management Roundtable organized by MarketingSherpa. They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

JUNE 28, 2007

Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.”

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

MARCH 30, 2005

Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Marketing Insider Group

NOVEMBER 18, 2010

Typically the organization gets labeled as a “marketing led&# or “sales led&#.which I also think that “marketing&# and the marketing function is getting more visibility and importance in b-to-b organizations. Each department tends to have separate leaders with distinct backgrounds.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100